Laws & Patterns
UX Law

Delighters Principle

Exceed user expectations with unexpected positive experiences for memorable moments.

Definition

The Delighters Principle suggests that providing users with unexpected and positive interactions can lead to memorable experiences, thereby exceeding their expectations and increasing satisfaction. This principle is highly influential in creating a positive emotional response, reinforcing user engagement and increasing brand loyalty.

Do

  • Surprise users with meaningful and positive interactions
  • Create engaging, fun, and unique experiences
  • Incorporate positive feedback mechanisms in your design

Avoid

  • Overwhelm users with too many unexpected interactions
  • Neglect user's main goals in pursuit of delight
  • Create unnecessary complexity in an attempt to surprise and delight

When to apply

  • When designing user interactions
  • When creating user feedback mechanisms
  • When designing micro-interactions within the user interface

Related topics

delightersuser-satisfactionunexpected-interactionspositive-experiences

Similar principles

Heuristic

Consistency & Standards

Similar things should look and behave the same way

Cognitive Bias

Curse of Knowledge

Avoid assuming users know as much about your product as you do.

UX Law

Discoverability

Design for users to swiftly find and access key features in your interface

Have this and 100+ more in your pocket.

Download on the App Store
Next principleDiscoverability
→