Users prefer to stay consistent with their previous actions and commitments.
This principle is based on the human tendency to align present actions with past behaviors and commitments. Users are more likely to continue a started action, remain on a chosen path, and interact consistently with an interface that matches their previous actions or stated beliefs.
Users tend to trust and follow advice from perceived experts more than others.
Users are more likely to return favors and respond positively to gifts or helpful gestures.
Users value and desire items more when they are perceived as rare or limited.
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